Lee Potts, Aloha Realty Group
Here’s a great example of a social media success story in the real estate industry.
Lee Potts, a Realtor® friend of mine in Maui, had an aggressively priced, bank approved short sale where the bank dragged its feet and they lost the buyer. To add insult to injury, the bank threatened to foreclose on it in a short period of time.
Having had conversations with me about social media over the last several months, he decided to see if he could use it to help the situation.
He shot a video of the property with his Flip camera and posted it to YouTube, then set up a landing page on his website with the embedded video. Then he blogged about the listing and the situation, and sent out an email blast to his clients and fellow agents.
I’d set up FriendFeed for him a while back, and that carried the video and the blog post into his Facebook profile.
The result, more than 200 views on YouTube over a weekend. He held open house and had 4 offers.
Lee achieved this by simply using some of the tools at his disposal and counting on his social graph and viral media to do the rest. Imagine what he could achieve with a fully leveraged social media online presence.
Great job, Lee!
You know Peter, this story really illustrates the practical use of social media for real estate agents.
It looks like Lee put some time into building his social graph properly so he knew they’d be interested in checking this out. Then he gave them a really easy way to preview it right from the comfort of their own home.
That’s SMART marketing online.
BTW- The Flip is one of my favorite tools, it’s cheap and easy to use plus the quality ain’t too shabby
JR
.-= Jonathan´s last blog ..By: Jonathan R. Rivera =-.
Good example of how Social Media works! And I second what you said: “Imagine what he could achieve with a fully leveraged social media online presence.”
.-= A Maui Blog´s last blog ..Whale Origami Curtain at the Whale Day Festival 2010 =-.
Aloha,
Awesome story-yes in the past 6 months I have learned how powerful social media really is and have only just tapped the surface!
.-= Mom’s Best Bets´s last blog ..Tsunami Evacuation =-.
Great post and success story Peter. I’ve been doing some research today on realtors having success with social media and found your blog. I’m following you on twitter now
Give Lee a hi 5 for me…way to use the social media marketing tools!