Kaiscapes Media - Workshops

Social Media Bootcamp May 19

May 1, 2012 By Peter Liu Leave a Comment

Don’t miss our next Social Media Boot Camp at High Tech Maui on Saturday, May 19! If you’re new to social media, or just getting your feet wet, or starting to think about an overall social media strategy for your business but don’t know where to start putting all the pieces together, or just confused, this workshop is for you.

Date: Saturday, May 19, 2012

Time: 10:00 a.m. – 4:00 p.m.

Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $65

Seating limited to 30

Register Online!

Over the next few months, High Tech Maui may be offering a series of workshops aimed at providing good, well-rounded knowledge in the strategies and tools necessary to conduct effective social media campaigns. This bootcamp, or equivalent knowledge, is the prerequisite to the upcoming workshops, so don’t miss out!

Topics include:

Getting started in social media for your business:
- What is social media?
- General principles and mindsets
- The anatomy of a social media strategy
- Do’s and don’t's
- Social media etiquette
Why your website and your blog are the same thing
- Introduction to the blog as the website
- Where your blogsite fits into the overall landscape of your social media strategy
High level introduction to the current popular social networks—setting up accounts, profile management and basic best practices in:
- Facebook
- Twitter
- Pinterest
- LinkedIn
- Google+
High level tour of some of the more popular social media apps on the iPhone and iPad.

Laptops welcome, but not required as part of the workshop. Bring them if you like using them to take notes. (This is not a follow-along workshop.)

Filed Under: Featured, Workshops Tagged With: beginners guide to social media, beginning social media, how to create a social media strategy, intro to social media, social media for beginners, social media for business, social media primer

Social Media Bootcamp Schedule

February 18, 2012 By Peter Liu Leave a Comment

Due to the popularity of our Social Media Bootcamps, we’ve scheduled them once a month at High Tech Maui through July 2012.

Dates:
Saturday, March 24, 2012 (Cancelled)
Saturday, April 21, 2012
Saturday, May 19, 2012
Saturday, June 16, 2012
Saturday, July 21, 2012

Time: 10:00 a.m. – 4:00 p.m.

Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $65

Seating limited to 30

To register, stay tuned at High Tech Maui. Registration opens near the above dates.

If you’re new to social media, or just getting your feet wet, or starting to think about an overall social media strategy for your business but don’t know where to start putting all the pieces together, or just confused, this workshop is for you.

Topics include:

Getting started in social media for your business:
- What is social media?
- General principles and mindsets
- The anatomy of a social media strategy
- Do’s and don’t's
- Social media etiquette
Why your website and your blog are the same thing
- Introduction to the blog as the website
- Where your blogsite fits into the overall landscape of your social media strategy
High level introduction to the current popular social networks—setting up accounts, profile management and basic best practices in:
- Facebook
- Twitter
- LinkedIn
- Google+
High level tour of some of the more popular social media apps on the iPhone and iPad.

Laptops welcome, but not required as part of the workshop. Bring them if you like using them to take notes. (These are not follow-along workshops.)

Filed Under: Workshops Tagged With: beginners guide to social media, social media class, social media for beginners, social media marketing, social media on maui, social media strategy, social media training, social media workshop, social networking class

Social Media Boot Camp February 18

February 6, 2012 By Peter Liu Leave a Comment

We’re starting off the 2012 social media workshop series at High Tech Maui with my Social Media Boot Camp for Beginners on Saturday, February 18. This is a workshop for beginners. If you’re new to social media, or starting to think about a social media strategy for your business but don’t know where to start, or just confused about social media, this workshop is for you.

Over the next few months, High Tech Maui is offering a series of workshops aimed at providing good, well-rounded knowledge in the strategies and tools necessary to conduct effective social media campaigns. This bootcamp, or equivalent knowledge, is the prerequisite to the upcoming workshops, so don’t miss out!

Topics include:

Getting started in social media for your business:
- What is social media?
- General principles and mindsets
- The anatomy of a social media strategy
- Do’s and don’t's
- Social media etiquette
Why your website and your blog are the same thing
- Introduction to the blog as the website
- Where your blogsite fits into the overall landscape of your social media strategy
High level introduction to the current popular social networks—setting up accounts, profile management and basic best practices in:
- Facebook
- Twitter
- LinkedIn
- Google+
High level tour of some of the more popular social media apps on the iPhone and iPad.

Laptops welcome, but not required as part of the workshop. Bring them if you like using them to take notes. (This is not a follow-along workshop.)

Date: Saturday, February 18, 2012

Time: 10:00 a.m. – 4:00 p.m.

Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $65

Seating limited to 30

Register Online!

Navigating the New Facebook Workshop at High Tech Maui on November 17

November 7, 2011 By Peter Liu Leave a Comment

Facebook has implemented some major changes in the last few months, such as the Subscribe Button, Smart Lists, new filtering options for your home page and new sharing options for the media you consume. But the biggest change is just on the horizon.

Your profile is about to be replaced by the new Timeline feature, which turns it into a chronological scrapbook, showing all your posts going back to when you first joined Facebook, and beyond, to the day of your birth, if you included that information.

Join me as I give a live demonstration of some of the features of the new Facebook and explains how these changes come with major implications in what users are now able to share, and how that opens up a whole new set of potential privacy concerns. It may even change how you use Facebook for business down the line.

Register now!

Date: Thursday, November 17, 2011
Time: 4:00–6:00 p.m.
Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei
Cost: $25

Seating for this workshop is limited to 30.

Filed Under: Workshops Tagged With: Facebook, high tech maui, timeline, workshop

Blogging Boot Camp Saturday September 24

September 18, 2011 By Peter Liu Leave a Comment

Blogging Boot Camp

On Saturday, September 24, Jeff Bennett and I are co-teaching a Blogging Boot Camp at High Tech Maui. We’ve combined elements from our past blogging workshops with some new material to present a real world approach to blogging from soup to nuts. Should be fun. Hope you’ll join us.

Topics include:

Introduction to Blogging
- Why blog
- Etiquette
- Website = Blog
- Do’s and Don’t’s
- Blog software options (WordPress, Posterous, Tumblr, Blogger, Typepad, Drupal…)
- Hosting your own blog vs free blogging services
Blogging Workflow
- Basic blog post
- Photography blogs
- Video blogs
- Organizing, categorizing, tags, sticky posts, featured posts, etc.
Content Ideas
- Coming up with ideas to blog about
- Based on nuts of bolts of business
- Photos, videos
- Constantly answering questions (FAQ)
Timing
- Rhythm, consistency
- Posting times
- Responding to comments, commenting on other blogs
- Types of comments
Measurements and Metrics
- Google Analytics
- Feedburner
- WordPress stats
- SEO
Autoposting
- Strategy
- Posterous
- Networked Blogs
- Facebooks
- Twitter
- LinkedIn
Basic of setting up a blog in WordPress

This workshop will consist of presentation material as well as hands-on time to assist participants with their existing blogs or setting up a new blog. We’ll also go through some exercises to help students brainstorm practical ideas they can apply to their own blogs.

Laptops are welcome but not mandatory. (This is not a follow-along workshop.)

Date: Saturday, September 24, 2011

Time: 10:00 a.m.–4:00 p.m.

Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $65

Seating limited to 30

Register Online!

Filed Under: Blogging, Workshops Tagged With: blogging workshop, digital splash media, how to blog, jeff bennett

New Social Media Boot Camp on June 25 at High Tech Maui

June 9, 2011 By Peter Liu Leave a Comment

Lately, the surveys coming back from our workshops at High Tech Maui have shown a demand for more “advanced” social media training. For an island that was barely aware of social media a year-and-a-half ago, that shows good progress. The demand for the creation of our Maui Social Media Users Group (MauiSMUG) in January is also a good indication.

After much discussion and planning, we have revamped our social media series to include more advanced workshops on strategies and tools for businesses.

To ensure everyone has the prerequisite knowledge to participate in these advanced workshops (to be announced) in the next few weeks, I am kicking off the new series with our first ever Social Media Boot Camp on Saturday, June 25.

This six-hour intensive walkthrough of the social media landscape replaces all our previous 101 workshops, and includes:

Getting started in social media for your business:
- General principles, mindsets, strategies, do’s and don’t's and etiquette.
Introduction to blogging for your business:
- Find out why the blog is the new website, and why your website basically amounts to an overpriced online business card if it doesn’t include a blog.
- Things to think about before starting a blog.
- How blogs are hosted on the Web and how to start one.
- How to come up with good content for your blog.
- Best practices in blogging for maximum effect.
- Blogging etiquette.
- Connecting and autoposting your blogs to your social networks
- Using services like Posterous to live blog.
Introduction to the current popular social networks—setting up accounts, profile management and basic best practices in:
- Facebook
- Twitter
- LinkedIn

If you’re new to social media and need to learn the basics to get started, or if your staff needs training in social media for your business, this is the workshop for you. Sign up and learn what social media is all about, and how to jump in.

Date: Saturday, June 25, 2011

Time: 10:00 a.m. – 4:00 p.m.

Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $65

Seating limited to 30

Register Online!

Stay tuned to High Tech Maui to learn about the exciting new advanced workshops we’ll be offering in the coming months.

Filed Under: Events, Workshops Tagged With: facebook class, high tech maui, medb, social media 101, social media bootcamp, social media class, social media on maui, social media training, social media workshop, twitter class

Blogging 101 Workshop May 24

April 29, 2011 By Peter Liu Leave a Comment

We continue our High Tech Maui Social Media workshop series with Blogging 101. A good blog is the “voice” of your business and the content home base for your social media activity.

This is a high level overview of the blogosphere, not a technical nuts and bolts workshop. This workshop is an introduction to blogging for people who are unfamiliar with the concept or need help getting started, including topics such as:

starting a blog
how they are hosted on the Web
best practices in blogging for maximum effect
blogging etiquette
connecting and autoposting your blogs to your social networks
using services like Posterous to live blog.

Date: Tuesday, May 24, 2011
Time: 3:00pm – 6:00pm
Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei
Cost: $35
Seating limited to 20

Filed Under: Blogging, Website, Workshops Tagged With: blogging primer, blogging workshop, how to blog, how to connect my blog to facebook, how to connect my blog to twitter, how to find content for my blog, how to find time to blog, how to start a blog, introduction to blogging

Twitter 101 Workshop May 10

April 20, 2011 By Peter Liu Leave a Comment

The next stop in our High Tech Maui social media workshop series is our popular Twitter 101 on May 10. Twitter confounds many people in spite of its elegant simplicity, but when you get it, it has immense value. Come find out how!