Following Up On #BBTB2012

Old Lahaina Luau performers

Old Lahaina Luau performers

Last weekend, I had the privilege of being on the social media team for the 11th Annual Buy Back The Beach benefit by the Hawaiian Islands Land Trust for the second year in a row at Old Lāhaina Lū‘au. Hoaloha Na ‘Eha provided fabulous tasting menus from their restaurants, Star NoodleOld Lāhaina Lū‘auAloha Mixed Plate and Leoda’s Kitchen & Pie Shop. We were treated to an evening of Polynesian music and dance by the the Old Lāhaina Lū‘au staff, a live auction and a special performance by HAPA to commemorate the 20th anniversary of their premiere release.

HAPA performing at Old Lahaina Luau

HAPA performing at Old Lahaina Luau

Preliminary figures showed the event raised more than $125,000, and a Hashtracking snapshot taken shortly after the event showed our hashtag got 1,769,417 impressions and reached 159,407 followers. See our tweets at Tweetdoc. ->

View the photos on Flickr ->

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