Kaiscapes Social Media Consulting

Social Media Bootcamp Schedule

February 18, 2012 By Peter Liu Leave a Comment

Due to the popularity of our Social Media Bootcamps, we’ve scheduled them once a month at High Tech Maui through July 2012.

Dates:
Saturday, March 24, 2012
Saturday, April 21, 2012
Saturday, May 19, 2012
Saturday, June 16, 2012
Saturday, July 21, 2012

Time: 10:00 a.m. – 4:00 p.m.

Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $65

Seating limited to 30

To register, stay tuned at High Tech Maui. Registration opens near the above dates.

This is a workshop for beginners. If you’re new to social media, or starting to think about a social media strategy for your business but don’t know where to start, or just getting your feet wet, or just confused, this workshop is for you.

Topics include:

Getting started in social media for your business:
- What is social media?
- General principles and mindsets
- The anatomy of a social media strategy
- Do’s and don’t's
- Social media etiquette
Why your website and your blog are the same thing
- Introduction to the blog as the website
- Where your blogsite fits into the overall landscape of your social media strategy
High level introduction to the current popular social networks—setting up accounts, profile management and basic best practices in:
- Facebook
- Twitter
- LinkedIn
- Google+
High level tour of some of the more popular social media apps on the iPhone and iPad.

Laptops welcome, but not required as part of the workshop. Bring them if you like using them to take notes. (These are not follow-along workshops.)

Filed Under: Featured, Workshops Tagged With: beginners guide to social media, social media class, social media for beginners, social media marketing, social media on maui, social media strategy, social media training, social media workshop, social networking class

Social Media Boot Camp February 18

February 6, 2012 By Peter Liu Leave a Comment

We’re starting off the 2012 social media workshop series at High Tech Maui with my Social Media Boot Camp for Beginners on Saturday, February 18. This is a workshop for beginners. If you’re new to social media, or starting to think about a social media strategy for your business but don’t know where to start, or just confused about social media, this workshop is for you.

Over the next few months, High Tech Maui is offering a series of workshops aimed at providing good, well-rounded knowledge in the strategies and tools necessary to conduct effective social media campaigns. This bootcamp, or equivalent knowledge, is the prerequisite to the upcoming workshops, so don’t miss out!

Topics include:

Getting started in social media for your business:
- What is social media?
- General principles and mindsets
- The anatomy of a social media strategy
- Do’s and don’t's
- Social media etiquette
Why your website and your blog are the same thing
- Introduction to the blog as the website
- Where your blogsite fits into the overall landscape of your social media strategy
High level introduction to the current popular social networks—setting up accounts, profile management and basic best practices in:
- Facebook
- Twitter
- LinkedIn
- Google+
High level tour of some of the more popular social media apps on the iPhone and iPad.

Laptops welcome, but not required as part of the workshop. Bring them if you like using them to take notes. (This is not a follow-along workshop.)

Date: Saturday, February 18, 2012

Time: 10:00 a.m. – 4:00 p.m.

Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $65

Seating limited to 30

Register Online!

Filed Under: Workshops Tagged With: beginners guide to social media, social media class, social media for beginners, social media marketing, social media on maui, social media strategy, social media training, social media workshop, social networking class

Following Up On #BBTB2012

February 4, 2012 By Peter Liu Leave a Comment

Old Lahaina Luau performers

Last weekend, I had the privilege of being on the social media team for the 11th Annual Buy Back The Beach benefit by the Hawaiian Islands Land Trust for the second year in a row at Old Lāhaina Lū‘au. Hoaloha Na ‘Eha provided fabulous tasting menus from their restaurants, Star Noodle, Old Lāhaina Lū‘au, Aloha Mixed Plate and Leoda’s Kitchen & Pie Shop. We were treated to an evening of Polynesian music and dance by the the Old Lāhaina Lū‘au staff, a live auction and a special performance by HAPA to commemorate the 20th anniversary of their premiere release.

HAPA performing at Old Lahaina Luau

Preliminary figures showed the event raised more than $125,000, and a Hashtracking snapshot taken shortly after the event showed our hashtag got 1,769,417 impressions and reached 159,407 followers. See our tweets at Tweetdoc. ->

View the photos on Flickr ->

Filed Under: Events, Featured Tagged With: aloha mixed plate, buy back the beach, hapa, hawaiian islands land trust, hoaloha na eha, hula, leoda's kitchen and pie shop, old lahaina luau, star noodle

Help Buy Back The Beach In Hawaii

January 25, 2012 By Peter Liu 3 Comments

As a photographer living in Hawai‘i, I do a lot of work on the beach. Over the years, I’ve accumulated a portfolio of images that could only have been made on a Hawaiian beach. It really is everything people fantasize about when they consider taking a vacation to Hawai‘i, and those of us who live here are thankful every time we get sand between our toes.

As beautiful and idyllic as they are, a little known fact is our beaches and open spaces require stewardship and protection against everything from natural erosion to encroaching development. To that end, the Hawaiian Islands Land Trust holds their Buy Back The Beach benefit every year to raise funds for this very worthy cause.

Graciously hosted by Old Lāhaina Lū‘au, and sponsored by Mana Foods, Boeing, Skyline EcoAdventures and Sempra Generation, the 11th annual Buy Back The Beach benefit takes place on Saturday, January 28, beginning at 5:00 p.m.

Mistresses of ceremony Joni DeMello and Liz Morales of Ahumanu will take us through a magical evening of Hawaiian food, music and dance. Hoaloha Na ‘Eha is providing special tasting menus from Star Noodle, Old Lāhaina Lū‘au, Aloha Mixed Plate and their newest restaurant, Leoda’s Kitchen & Pie Shop. HAPA will give a special performance to commemorate the 20th anniversary of their premiere release.

The popular “Adventures for the ‘Aina” auction returns with packages including:
Afternoon with W.S. Merwin (Click for video)
Ancient Days in Wailea (Click for video)
edible Hawaiian Islands’ “Sentenced to Feast”: Dinner Party Exclusive (Click for video)
Great Scope! Haleakala (Click for video)
Guided Kaupo Hunt & Private Dinner with Chef Brian Etheredge (Click for video)
Hawai‘i By Air, Land & Sea (Click for video)
Hike the Cloud Forest of Waikamoi (Click for video)
Kauai Family Fun (Click for video)
Ku‘uipo Makena
Ole Longboard
One Wild Week in Wyoming (Click for video)
Vintner Vonderland Napa Valley (Click for video)
Waihee by Moonlight: Guided Hike & Dinner
Wailea Shutterbug Workshop with Randy Jay Braun

In addition, a passionate conservation donor is pledging a matching gift of $5000 if we raise $5000 by January 28! Help us by making a donation now!

I have the honor of being part of the social media team for this event. Follow and tweet with my colleagues and me:
Sarah Burns: @TheOhanaMama
Melissa Chang: @Melissa808
Roxanne Darling: @roxannedarling
Peter Liu: @PeterLiu47
Liza Pierce: @AMauiBlog
Sara Tekula: @spectekula

Read our blogs about the event:
A Maui Blog: My Favorite Beaches on Maui Part 1
A Maui Blog: Buy Back the Beach Benefit: Five Things
The Ohana Mama: Calling All Hawaii Lovers – Let’s Buy Back the Beach!
Nonstop Honolulu: Let’s Buy Back the Beach
Can Social Media Save Hawaii’s Beaches and Land?

Share our shortlinks in your blogs and tweets:
Link to the main event page: http://bit.ly/BBTB2012
Link to the $5K Challenge Details: http://www.hilt/org/bbtb-5k
Link to the PayPal Donate Page: http://bit.ly/bbtb5000

And be sure to use our hashtag: #BBTB2012

This promises to be a very special evening. Buy your tickets online and come join us!

Filed Under: Events Tagged With: #BBTB2012, aloha mixed plate, boeing, buy back the beach, hapa, leoda's kitchen and pie shop, mana foods, old lahaina luau, sempra generation, skyline edoadventures, star noodle

TEDxMaui 2012

January 25, 2012 By Peter Liu Leave a Comment

I had the great privilege of being the Social Media Manager for the first ever TEDxMaui last Sunday. I spent the day being inspired by our speakers and performers, sharing them with followers around the globe and working with an amazing and talented team of people.