Talking Social Media with Maui on KAOI Radio

KAOI logoI had the pleasure of being part of a great conversation about social media on KAOI Radio with Koa Chang and Pomai Weigert with Ali‘i Kula Lavender, on a show called “Maui Talks Business” hosted this week by Jeanne Skog, President and CEO of the Maui Economic Development Board (MEDB.) We covered many key topics in social media, including the impact it has had on local businesses like Ali‘i Kula Lavender, and how immediate it can be.

One of our examples was the inaugural Kupu Maui pop-up restaurant event at Ali‘i Kula Lavender last Saturday, which I couldn’t attend because I was teaching my Social Media Bootcamp at MEDB, but I was able to share with the class remotely by displaying tweets using the #kupumaui hashtag as a virtual magazine being built live on Flipboard with my screen-projected iPad.

During that discussion, Dania Katz of Edible Hawaiian Islands, one of the founders of Kupu Maui, tweeted that her ears were burning and wanted to call in, so we gave her the phone number on the air and had a great conversation about how she has seen social media make an impact on Maui businesses.

Listen to the full show…

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New Social Media Boot Camp on June 25 at High Tech Maui

Social Media Boot CampLately, the surveys coming back from our workshops at High Tech Maui have shown a demand for more “advanced” social media training. For an island that was barely aware of social media a year-and-a-half ago, that shows good progress. The demand for the creation of our Maui Social Media Users Group (MauiSMUG) in January is also a good indication.

After much discussion and planning, we have revamped our social media series to include more advanced workshops on strategies and tools for businesses.

To ensure everyone has the prerequisite knowledge to participate in these advanced workshops (to be announced) in the next few weeks, I am kicking off the new series with our first ever Social Media Boot Camp on Saturday, June 25.

This six-hour intensive walkthrough of the social media landscape replaces all our previous 101 workshops, and includes:

  • Getting started in social media for your business:
    • General principles, mindsets, strategies, do’s and don’t's and etiquette.
  • Introduction to blogging for your business:
    • Find out why the blog is the new website, and why your website basically amounts to an overpriced online business card if it doesn’t include a blog.
    • Things to think about before starting a blog.
    • How blogs are hosted on the Web and how to start one.
    • How to come up with good content for your blog.
    • Best practices in blogging for maximum effect.
    • Blogging etiquette.
    • Connecting and autoposting your blogs to your social networks
    • Using services like Posterous to live blog.
  • Introduction to the current popular social networks—setting up accounts, profile management and basic best practices in:
    • Facebook
    • Twitter
    • LinkedIn

If you’re new to social media and need to learn the basics to get started, or if your staff needs training in social media for your business, this is the workshop for you. Sign up and learn what social media is all about, and how to jump in.

Date: Saturday, June 25, 2011

Time: 10:00 a.m. – 4:00 p.m.

Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $65

Seating limited to 30

Register Online!

Stay tuned to High Tech Maui to learn about the exciting new advanced workshops we’ll be offering in the coming months.

Twitter 101 Workshop May 10

Twitter logoThe next stop in our High Tech Maui social media workshop series is our popular Twitter 101 on May 10. Twitter confounds many people in spite of its elegant simplicity, but when you get it, it has immense value. Come find out how!

Date: Tuesday, May 10, 2011
Time: 3:00pm – 6:00pm
Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei
Cost: $35

Register Online!

Seating limited to 20

Maui Social Media Users Group Meeting April 28

Maui SMUGOur last two Maui Social Media Users Group (@MauiSMUG) meetings were so popular, we’re going to make them a regular event. The next one is set for Thursday, April 28. We are fortunate enough to have Jess Craven of Self Made in Hawaii taping this meeting for an upcoming episode.

Date: Thursday, April 28, 2011
Time: 4:00pm – 6:30 pm
Location: Malcolm Center, 1305 Holopono St., Suite 5, Kihei

Cost: $25
Seating limited to 30

The Maui Social Media Users Group meetings are open to everyone interested in social media. The reason for the charge is it is being catered by Soup to Nuts.

Read more about the agenda at the MauiSMUG website ->

Facebook 101 Workshop April 26

Facebook logoWe’re continuing our Social Media Workshop series at High Tech Maui with our Introduction to Facebook for Your Business on April 26. If you’re new to Facebook or confused by it, this is the workshop for you.

Date: Tuesday, April 26, 2011
Time: 3:00pm – 6:00pm
Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $35

Register Online!

Seating limited to 20


Social Media 101 for Business Workshop

Social Media buttonsWe’re starting our social media workshop series over again at High Tech Maui, beginning with “Social Media 101 for Business.”

This is the workshop for newbies, or anyone looking for a refresher. We’ll be focusing on describing in layman’s terms how today’s Internet and World Wide Web is weaving itself into our lives and businesses, and presenting the framework necessary to start building it into your plans and strategies going forward.

Static websites and email alone no longer work as a viable strategy for your online presence. Come and see how the world is evolving into a global culture of engagement conversations with real people instead of machines.

We’re scheduling these in the afternoons by popular request!

Date: Tuesday, April 12, 2011
Time: 3:00pm – 6:00pm
Location: Malcolm Center, 1305 Holopono St., Suite 5, Kihei, Maui, Hawai‘i
Cost: $25
Seating is limited to 20, so register now!

How to Blog For Your Business Workshop

Confused Add New PostDo you have a blog for your business? Or if you have one, are you at a loss as to what to post? Or how often? Or why you’re not getting comments? Or what to do if you do get comments?

A good blog is the “voice” of your business and the content home base for your social media activity. Join me at High Tech Maui on March 16th for a high level overview of blogging, with topics like starting a blog, how they are hosted on the Web, best practices in blogging for maximum effect, connecting your blogs to your social networks, RSS feeds and more.

Seating is limited to 20. Sign up now!

Date: Wednesday, March 16, 2011
Time: 9:00am – 11:00am
Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei
Cost: $25

Social Media 101 Prezi

Here’s the Prezi I’m using in my Social Media 101 workshop today at High Tech Maui, MEDB.

Social Media 101 Workshop

Social Media buttonsOur 2011 social media workshop series starts on January 20 with the basics—the “Social Media 101″ workshop—sponsored by High Tech Maui.

This is the workshop for newbies, or anyone looking for a refresher. We’ll be focusing on describing in layman’s terms how today’s Internet and World Wide Web is weaving itself into our lives and businesses, and presenting the framework necessary to start building it into your plans and strategies going forward.

Seating is limited to 20, so register now!

Date: Thursday, January 20, 2011
Time: 9:00am – 11:00am
Location: Malcolm Center, 1305 Holopono St., Suite 5, Kihei, Maui, Hawai‘i
Cost: $25

Save The Date – Maui Social Media Users Group

MauiSMUGIn January, I will be on a panel with my esteemed associates, Jeff Bennett of Digital Splash Media, Tommy and Jen Russo of Maui Time and Liza Pierce, owner of AMauiBlog.com, at the first ever “Social Media Users Group” meeting at High Tech Maui. We will be facilitating a discussion and answering questions about social media on Maui.

Sign up now! Seating is limited to 40, and the cost is $25. (There’s food!)

We encourage you to submit your questions ahead of time at http://hightechmaui.com/about/contact.cfm. The plan is to address pre-submitted questions in the first part of the discussion, and questions from the room in the second part.

Come and learn about social media if you’re just getting into it, or share your knowledge and experience if you’re a pro!

Date: Thursday, January 13, 2011
Time: 4:00pm – 6:30 pm
Location: Malcolm Center, 1305 Holopono St., Suite 5, Kihei
Hashtag: #MAUISMUG