Lately, the surveys coming back from our workshops at High Tech Maui have shown a demand for more “advanced” social media training. For an island that was barely aware of social media a year-and-a-half ago, that shows good progress. The demand for the creation of our Maui Social Media Users Group (MauiSMUG) in January is also a good indication.
After much discussion and planning, we have revamped our social media series to include more advanced workshops on strategies and tools for businesses.
To ensure everyone has the prerequisite knowledge to participate in these advanced workshops (to be announced) in the next few weeks, I am kicking off the new series with our first ever Social Media Boot Camp on Saturday, June 25.
This six-hour intensive walkthrough of the social media landscape replaces all our previous 101 workshops, and includes:
- Getting started in social media for your business:
- General principles, mindsets, strategies, do’s and don’t's and etiquette.
- Introduction to blogging for your business:
- Find out why the blog is the new website, and why your website basically amounts to an overpriced online business card if it doesn’t include a blog.
- Things to think about before starting a blog.
- How blogs are hosted on the Web and how to start one.
- How to come up with good content for your blog.
- Best practices in blogging for maximum effect.
- Blogging etiquette.
- Connecting and autoposting your blogs to your social networks
- Using services like Posterous to live blog.
- Introduction to the current popular social networks—setting up accounts, profile management and basic best practices in:
If you’re new to social media and need to learn the basics to get started, or if your staff needs training in social media for your business, this is the workshop for you. Sign up and learn what social media is all about, and how to jump in.
Date: Saturday, June 25, 2011
Time: 10:00 a.m. – 4:00 p.m.
Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei
Cost: $65
Seating limited to 30
Stay tuned to High Tech Maui to learn about the exciting new advanced workshops we’ll be offering in the coming months.

















